Exploring Public Relations.

Believe it or not, but I’m in my third year of university and yesterday was the first time that I’ve taken books from the library. I’ve gone into the library to do research and to copy out key phrases, but I’ve never been inclined to actually take them home with me…until now. Does that make me a bad student? Well, probably. There’s a whole building of resources at my fingertips and I didn’t appreciate them…until now.

public-relations-college-study-books

Yesterday, I made a point of searching for the public relations section in the library. I found it right alongside marketing, advertising, events management, and social media. Surprised? Me neither. What I was surprised about was the amount of books that were crammed onto those shelves. I’m going to skip the estimations, but there were a fair few rows of books. They were all so colourful and cleverly titled that I got overwhelmed for a minute or two. I was beyond excited after those few minutes.

I get all this knowledge? So cool.

I ended up going a bit crazy and grabbing titles from public relations, advertising, and social media. I picked up:

Journalism & PR: Unpacking ‘Spin’, Stereotypes, & Media Myths

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Share This: The Social Media Handbook for PR Professionals

PR Today: The Authoritative Guide to Public Relations

and Public Relations: A Managerial Perspective

That’s six titles. Is that a bit excessive? Perhaps.

I’m already four chapters into the ‘Naked Conversations’ book, and I’m loving it! One of the first things I look for in a book is a conversational tone, and (in my opinion) I think all the books I selected have that. I’m also a mega nerd who dealt with scientific language books, so I can handle a little technical jargon every now and again.

These books have me excited. (Have I mentioned that already?) I love nothing more than researching, especially researching topics that I’m interested in. Personally, I love social media, and, after the guest speaker last week, I have a new found interest in reputation and crisis management. I love feeling like I’m exploring public relations. This is like peeling back layer after layer, and it only gets better.

Am I enamoured? Perhaps.

Am I looking for more books to read after I’ve finished with these six? Definitely!

If you know of any public relations/advertising/social media books, then please leave the titles in the comment box! I’m a bookworm, so leave a comment if you know of any book that is worth a read! I’m always looking to expand my little book bubble 🙂

UPDATE: I just went to the library and found four more that I just had to have. This is getting insane.

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14 thoughts on “Exploring Public Relations.

  1. I found this to be a very interesting read, though may not be in line with what you are doing?
    Noam Chomsky – Media Control: The Spectacular Achievements of Propaganda
    http://www.amazon.com/Media-Control-Second-Spectacular-Achievements/dp/1583225366/ref=sr_1_1?s=books&ie=UTF8&qid=1431565991&sr=1-1&keywords=spectacular+achievements+of+propaganda

    Another read through was via Oxford:
    Patrick E Jamison – The Changing Portrayal of Adolescents in the Media Since 1950
    http://www.amazon.com/Changing-Portrayal-Adolescents-Media-Since/dp/019534295X

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    1. I’ve actually read quite a bit about that first book! It seems to be referenced in quite a few places. I’m definitely going to have to see if I can find it 😀 The second book sounds really good as well! More to add to my reading list! Hooray!

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  2. OH, your in third year of uni as well! That’s amazing how I, too, only recently experiencing taking a book home with me from school! (so that makes us both bad students aha). I always loved the library to do readings, and get some work done, but I appreciate the library so much more because of what it has to offer! It’s just amazing!

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    1. Indeed I am! This is technically my third year of university, but as I did the ol’ switcheroo of degree tracks, I’m back in some weird limbo of first and second year! Ha. I think part of my issue was that I never had my student ID with me and my old university was a bit hesitant to give books to people with no forms of ID >.< The library is definitely an amazing place! Ha. I think I would live in one if I had the chance.

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  3. My sister graduated from university studying public relations a couple of years ago, it’s a job she seems to really enjoy – despite the insanity that comes along with actually getting the job over here in Melbourne. It is so so competitive. It’s actually crazy!
    Best of luck with your course.

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    1. Oooh, that’s so exciting! 😀 The competitiveness of the industry is something that terrifies and motivates me at the same time! We’ve had a few guest lecturers in who are operators of PR firms and the competitiveness of the industry is the fist thing that they mentioned. Ha. Glad I’m going into it with my eyes wide open! Thank you love!

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